Founded in 2012, the Wellness for Growth Foundation is a non-profit organization dedicated to providing comprehensive programs that support the socioeconomic growth of Hispanic women. The foundation’s first program was launched in Houston, TX.

When they first approached me to create their brand identity, it was clear to me that purple was the right choice. The color symbolizes calm and stability, while also carrying the fierce energy and strength of red. The tree was chosen as a central symbol, representing nature, fertility, life, balance, learning, strength, growth, and harmony making it a powerful and fitting emblem of the foundation’s mission.