IRMA is an artisanal jewelry brand created by Bolivian designer Cecilia Villagomez. As the brand quickly gained recognition, she decided to elevate its presence and entrusted me with designing the visual identity and packaging.

Her jewelry is timeless and empowering, pieces created for strong women. These qualities needed to be clearly reflected in the brand identity. The logo draws inspiration from the repetitive braiding movement, distilled into simple geometric forms, while the packaging was designed to both protect and highlight the uniqueness of each piece.

Every brand element tells a story of Cecilia’s passion, with her personal signature adding a distinctive touch that makes each design truly stand out.