Santa Juana de los Mataderos, a female duet, approached me with a brilliant idea for their visual identity. They wanted something different, playful, eclectic, and aligned with the spirit of their lyrics.

The artworks were designed to be thoughtful, sarcastic, and fun, reflecting a sense of technological mysticism and repetition, spaces where everything feels possible. At the same time, we aimed to capture the joy and wild energy the musicians wanted to preserve in some of the visuals.

For the color palette, we chose something bold yet essential, centered around striking blue tones that deliver high contrast and stand out across both print and digital media. Combined with photography and hand-drawn illustrations, the result is a cohesive, vibrant project that embodies their music.