Lesley Lucano Photography is a Houston-based studio dedicated to capturing moments that feel energetic, genuine, and spontaneous. To translate these qualities into a visual language, we collaborated to develop a brand identity that truly reflects the essence
of her work.

The final Identity is an organic collection of geometric symbols, word marks, and monograms, each carefully crafted and balanced to create a cohesive system. These elements are paired with a vibrant, energetic color palette that brings warmth and vitality to the brand.

The overall design was intentionally developed to complement, rather than compete with, the photography itself. By allowing the images to remain the focal point, the visual identity takes on a supporting role—subtle yet strong, enhancing the storytelling power of the photographs while maintaining a distinct and memorable brand presence.